Solution Explorer is looking for Digital Marketing Strategist (Remote)

About Solution Explorer

Solution Explorer is a leading web development company serving first-world countries, specializing in custom web development, e-commerce solutions, and digital transformation strategies for businesses worldwide.

Position Overview

We are looking for a skilled Digital Marketing Strategist to develop, execute, and optimize digital marketing strategies that drive business growth and brand recognition. The ideal candidate will have strong expertise in creating data-driven campaigns, SEO, content marketing, and paid media, along with a deep understanding of customer behavior and market trends. Additionally, familiarity with technical knowledge and experience working with US clients will be considered a plus.

Location: Remote (Work From Anywhere)

Key Responsibilities:

• Strategy Development: Design and execute comprehensive digital marketing strategies across multiple channels (SEO, PPC, content marketing, email marketing, social media) to meet business objectives.
• SEO Management: Develop and execute SEO strategies to improve organic search rankings, website traffic, and conversion rates. Perform keyword research, on-page and off-page optimization, and technical SEO.
• Content Marketing: Collaborate with content creators to build a content strategy that engages the target audience and aligns with SEO goals. Oversee the creation and distribution of blog posts, videos, and other content types.
• Paid Media Campaigns: Plan, execute, and optimize PPC campaigns across platforms like Google Ads, Facebook, LinkedIn, and display networks. Monitor and adjust budgets, bids, and targeting for maximum ROI.
• Email Marketing: Create and optimize email marketing campaigns, including newsletters, promotional emails, and automated workflows, to engage leads and nurture customer relationships.
• Social Media Strategy: Develop and execute social media strategies to increase brand awareness, engagement, and conversions across platforms such as LinkedIn, Twitter, and Instagram.
• Data-Driven Insights: Use tools like Google Analytics, SEMrush, and HubSpot to monitor campaign performance, analyze data, and make adjustments to optimize campaigns. Report on KPIs and provide actionable recommendations to senior leadership.
• Market Research: Conduct competitor analysis, market trends research, and customer segmentation to inform strategic decisions and identify new opportunities.
• Collaborate with US Clients: Work directly with US-based clients, understanding their specific needs and adapting strategies to meet the expectations and business goals of the US market.

Why Join Us?

• Yearly salary review.
• Festival bonus.
• Work with a global client base from first-world countries.
• Collaborative, innovative, and growth-focused work environment.
• Flexible, remote-first work culture that promotes work-life balance.
• Opportunities for continuous professional development and certifications.

Educational Requirements

• Bachelor/Honors
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Additional certifications (Google Analytics, HubSpot, SEMrush, etc.) are a plus.
• Skills Required: SEO, Email Marketing, Digital Marketing, Content Marketing, Social Media Marketing, Digital Marketing Strategist, Google analytics, Google Ads, Digital Marketing Campaign, Meta Markeeting

Experience Requirements

• At least 3 year(s)
• The applicants should have experience in the following business area(s): Software Company,IT Enabled Service,Market Research Firms,E-commerce,Artificial Intelligence (AI) Startup,Business-to-Business (B2B) Software and Services Startup,E-commerce Startup

Additional Requirements

• Experience: 3+ years in digital marketing with a focus on strategy development and execution across multiple channels. Experience working with US clients is a plus.
• Skills:
• SEO Expertise: Strong knowledge of on-page, off-page, and technical SEO best practices.
• PPC Campaign Management: Experience with Google Ads, Bing Ads, and social media advertising (Facebook Ads, LinkedIn Ads, etc.).
• Analytics & Reporting: Proficiency in Google Analytics, SEMrush, and other data analysis tools to measure, track, and report campaign performance.
• Content Strategy: Experience developing and optimizing content marketing strategies for blogs, videos, and social media.
• Email Marketing: Experience with platforms like Mailchimp, HubSpot, or Marketo for email campaign management and automation.
• Social Media Management: Proficiency in social media platforms and tools to build strategies and measure engagement.
• Project Management: Strong organizational and time-management skills with the ability to manage multiple projects and deadlines simultaneously.
• Technical Knowledge (Optional): Familiarity with technical concepts in web development, e-commerce, or SaaS marketing is a plus.

Soft Skills:

• Excellent communication and collaboration skills.
• Ability to think strategically while executing campaigns tactically.
• Creative problem-solving and attention to detail.
• Experience in working with US clients, adapting strategies to suit the cultural and market differences.